jeremy@sotaventomedios.com, Author at PingHowe.com

19Dec 2022 by [email protected]

How To Repurpose Long-Form Content into Supplementary Content

Are you looking to get more out of your content? Supplemental content is one way to do it. Supplementing long-form content with shorter, supplementary pieces can help draw more attention to the original piece and keep readers engaged. Let’s look at the best ways to repurpose long-form content into supplementary content that will engage and entertain your readers. Create Social Media Graphics & Quotes Creating graphics from quotes in your long-form article is an easy and effective way to repurpose your work into supplementary content. Try creating eye-catching images featuring text from specific sections of your article, or create a series of short social media posts based on different points made throughout the article. This helps you put a unique twist on the same material, while also giving you the…

18Dec 2022 by [email protected]

How To Create More Helpful Content with Topic Modeling & Topic Clusters

Creating helpful content is a key factor in successful SEO. In order to ensure that your content is helpful and engaging, you should consider implementing topic modeling and topic clusters. By understanding the concept of topic modeling and topic clusters, you can create more effective SEO strategies for your business. What is Topic Modeling? Topic modeling is a process used to identify relationships between text elements such as topics, phrases, and words. Through this process, it’s possible to identify which topics are related to certain keywords or phrases. This helps you understand how people search for information online and what kind of content they are looking for. What are Topic Clusters? A topic cluster combines multiple pieces of content into a cohesive structure that covers an entire subject area. It…

17Dec 2022 by [email protected]

Elements of a Successful Content Strategy

Content marketing is an important part of any business’s digital strategy. It helps to reach new customers, engage existing ones and drive more traffic to your website. But content marketing isn’t easy and it doesn’t happen overnight. To be successful, you need a solid seo content strategy that includes the essential elements outlined below. It's time to use seo content strategy to take control of your company's digital presence. By creating seo-focused content, you can ensure that your website and other digital materials are reaching the right audiences and receiving maximum engagement. Strategically placing keywords, researching relevant topics, optimizing posts for social media platforms, and understanding potential customer personas are just some of the ways a seo content strategy can help your business grow and effectively communicate with web users.…

16Dec 2022 by [email protected]

A Guide to Long-Form Content

Long form content is a type of content that provides detailed and in-depth information about a particular topic. It includes elements like data, facts, case studies, and other research findings related to the topic. Long-form content can be found in the form of blog posts, eBooks, infographics, white papers, webinars, and more. It is an effective way to engage readers with your website or brand because it provides them with valuable information they are seeking. Let's take a look at some of the benefits that long-form content offers. Why You Should Use Long Form Content Long form content is beneficial for businesses because it allows you to provide more detailed information about your product or service than what could be provided through short-form content. Additionally, it has been found that…

15Dec 2022 by [email protected]

Reasons You Need a Long-Term Content Strategy

Types of Content It is important to be clear on what long-form content can deliver and the best way to utilize it in a content strategy. For example, a well-researched and engaging piece placed on a well-trafficked site with the right aims and objectives can often deliver better success in terms of reach and potentially SEO value. As a content strategy matures and a stronger audience profile builds up, there may be opportunities to look at how best to utilize long-form content and see where it could complement other activity over time. Long-form content, also known as long-form journalism, is a critical type of content for any long-term content marketing strategy. Typically, long-form content refers to an article or piece of content that is over 2,000 words. It is well…

07Nov 2022 by [email protected]

What is a Skyscraper Content?

Skyscraper content is a type of content marketing that focuses on creating in-depth, comprehensive, and thorough pieces of content. The goal of skyscraper content is to be the go-to resource for a particular topic or keyword. In order to achieve this level of comprehensiveness, skyscraper content must be heavily researched and well-written. Why Create Skyscraper Content? The answer is simple – to rank higher in search engine results pages (SERPs). In order to rank higher in SERPs, your website must demonstrate expertise, authority, and trustworthiness (E-A-T) on a particular topic. And one of the best ways to do that is to create pieces of content that are absolutely comprehensive and thoroughly researched. This is where skyscraper content comes in. By taking the time to create truly excellent content, you can…

31Oct 2022 by [email protected]

Yes, there is such a thing as writing for SEO Purpose

Many people believe that SEO writing and content writings are one and the same. However, this couldn't be further from the truth. SEO writing is a specific type of writing that is designed to help a website rank higher in search engine results pages (SERPs). Content writing, on the other hand, is a broader term that can encompass SEO writing but is not limited to it. SEO writing is a relatively new field that has emerged in response to the ever-changing algorithms used by search engines to rank websites. As these algorithms have become more sophisticated, so too has the need for quality, keyword-rich content. That's where SEO writers come in. An SEO writer's job is to produce content that is not only optimized for search engines but also engaging…

17Oct 2022 by [email protected]

What is Ghost Writing?

Many people have heard of ghostwriting, but not everyone knows exactly what it is. Ghostwriting is when a writer is hired to create content that will be published under another person’s name. This is common in the business world, as well as in the entertainment industry. For example, a business executive may not have the time or inclination to write a book about their life and work, so they may hire a ghostwriter to do it for them. In the entertainment industry, ghostwriters are often hired to write screenplays or songs for celebrities who then take all the credit. Why Would Someone Hire a Ghost Writer? There are many reasons why someone might hire a ghostwriter. As we mentioned before, sometimes it’s because they simply don’t have the time or…

03Oct 2022 by [email protected]

Why Is Content Marketing Essential For A Good Website?

If you own a website or are thinking about starting one, then you need to be aware of the importance of content marketing. Content marketing is basically a form of internet marketing that uses content to attract and retain customers. In other words, it's all about creating useful and interesting content that will keep people coming back to your website. There are many different types of content you can create, but some of the most popular include blog posts, articles, infographics, eBooks, and videos. Whichever type of content you choose to create, it needs to be high quality and offer value to your audience. If it doesn't do this, then people will simply stop coming to your site. Why Is Content Marketing Important? Content marketing is important for a number…

19Sep 2022 by [email protected]

The Difference Between Blog Writing and Article Writing

When you sit down to write, do you ever find yourself wondering whether you should be writing a blog post or an article? If so, you're not alone. For many writers, understanding the difference between these two types of writing can be confusing. So, what's the difference? Let's take a closer look. The main difference between blog writing and article writing is that blog posts are usually shorter and more informal than articles. Blog posts are typically published more frequently than articles, and they often feature a personal voice or tone. In contrast, articles tend to be longer and more formal. They are also usually researched and written on a specific topic. Both blog posts and articles can be great ways to share your thoughts and ideas with others. However,…

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