Skyscraper content is a type of content marketing that focuses on creating in-depth, comprehensive, and thorough pieces of content. The goal of skyscraper content is to be the go-to resource for a particular topic or keyword. In order to achieve this level of comprehensiveness, skyscraper content must be heavily researched and well-written.
Why Create Skyscraper Content?
The answer is simple – to rank higher in search engine results pages (SERPs). In order to rank higher in SERPs, your website must demonstrate expertise, authority, and trustworthiness (E-A-T) on a particular topic. And one of the best ways to do that is to create pieces of content that are absolutely comprehensive and thoroughly researched.
This is where skyscraper content comes in. By taking the time to create truly excellent content, you can set your website apart from the competition and earn those all-important top spots in SERPs.
How to Create Skyscraper Content
Now that we’ve answered the question “what is skyscraper content,” it’s time to get into the nitty-gritty of actually creating this type of content. Here are some tips:
• Do your research: This one should go without saying, but it’s important enough to reiterate – if you want your skyscraper content to be truly excellent, you need to put in the time to do your research. That means reading industry studies, conducting interviews, and more. Basically, you need to leave no stone unturned when it comes to your research.
• Make it comprehensive: A comprehensive piece of content will address every single facet of its chosen topic. That means going into detail and not skimping on the information. Your goal should be to create a piece of content that covers everything someone would want or need to know about a particular topic.
• Don’t forget about SEO: Just because you’re focused on creating quality content doesn’t mean you can forget about SEO altogether. Make sure to do your keyword research and sprinkle relevant keywords throughout your post. But beware – stuffing your post full of keywords will not only make it difficult to read, but it will also hurt your SEO efforts in the long run. Use keywords thoughtfully and sparingly for best results.
• Optimize for different devices: More than ever before, people are accessing the internet via mobile devices like smartphones and tablets. That means it’s absolutely essential that your website is optimized for mobile devices. If it’s not, you run the risk of turning potential customers away before they even get a chance to see what you have to offer.
Skyscraper content is an excellent way to showcase your business’s expertise on a particular topic while also increasing your visibility in SERPs. By following the tips outlined above, you can create truly excellent pieces of skyscraper content that will set your website apart from the competition.