What is a Skyscraper Content?
Skyscraper content is a type of content marketing that focuses on creating in-depth, comprehensive, and thorough pieces of content. The goal of skyscraper content is to be the go-to resource for a particular topic or keyword. In order to achieve this level of comprehensiveness, skyscraper content must be heavily researched and well-written. Why Create Skyscraper Content? The answer is simple – to rank higher in search engine results pages (SERPs). In order to rank higher in SERPs, your website must demonstrate expertise, authority, and trustworthiness (E-A-T) on a particular topic. And one of the best ways to do that is to create pieces of content that are absolutely comprehensive and thoroughly researched. This is where skyscraper content comes in. By taking the time to create truly excellent content, you can…
