Blog

How to Plan a Blog Post Writing Campaign that Drives Traffic and Sales for your Website

For a blog to be counted as a successful one, it is important that you have the right information in the form of articles.  The success rate of your blog can often be judged by how many people are visiting your site, this, in turn, determines if you are making any money.  To promote your business through your blog you must have enough content on it so that people come back to read more.  This means that they develop trust with your brand, stay subscribed to receive alerts when new posts are available and recommend you to their friends who may also buy the products/services which you provide. Writing good quality articles will help your blog to rank well on Google, this will increase the flow of traffic coming through…
Read More

Top Tips for Writing Effective Headlines

Headlines are valuable real estate. They can be your most powerful tool for growing website traffic and getting more conversions, so it's important to get them right. The reality is that readers often don't even get past the headline. This means you've only got a matter of seconds to hook their attention, so the pressure is on to make your headline as effective as possible. Brainstorming headlines for an article about writing effective headlines might seem like something of a paradox, but there are some top tips you can use to write compelling headlines even if it's about how to write better headlines. Brainstorm Before You Write Coming up with great ideas is the fun part of creating good content. Whether you're writing a blog post or other form of…
Read More

How to Write a Killer Press Release

Press releases are an opportunity to harness the power of words to make your small business stand out from the crowd. In a world of noise and distraction, press releases communicate your story in a way that captures attention and holds it until they've read everything you have to say. And when people have something interesting to talk about, they'll share their thoughts with others through social media, making the press release a promotional powerhouse. Here's how you can write one that gets results: 1) Address a specific need in society or solve a problem in a creative way. Give people reason to sit up and take notice by providing information they simply can't live without. If it goes without saying, don't bother including it. Instead, think about what value…
Read More

18 Steps to Starting a Successful Business

When beginning your own business, the last thing you want to be doing is wasting time with unnecessary steps or tasks that might hinder where you are trying to get to. Here are 18 essential steps that will set you off on the right foot and give you a better chance of success in your new business venture. Have a look through these basic but crucial tips and remember, Rome wasn't built in a day so don't expect everything to fall into place straight away – it takes hard work, perseverance and most importantly commitment. So, what are we waiting for? Let's get started… 1. Come up with a name This may seem obvious but the name of your business is essential. It's what people will initially come to know…
Read More

9 Tips for Increasing Customer Loyalty at Your Business

It takes a lot to keep business running and the customer at the forefront of your mind, especially when it comes to loyalty. With so many competing factors and an ever-growing list of challenges, retaining customer loyalty is more important than ever. However, it's not always easy to figure out what customers want most from their experiences with your business. Here are nine tips you can follow that will help increase customer loyalty at your company. 1. Treat your customers as individuals – Think about the relationship you have with a favourite brand, whether it's a restaurant, store, website or business. What keeps you loyal to that company? Is it their mission? Their morals? The way they treat you when you interact with them in person or online? Before building…
Read More

12 Steps to Create a Profitable Blog

Gone are the days when you need to spend years to start a blog and expect it will grow big in near future. Gone also the days where people think that blogging is just another social media platform and there is no business behind it. We all know about the potential of blogging and its revenue-generating capabilities. All you need is a great blog having relevant and helpful content. Bloggers who are serious about making money from their blogs always look for ways on how they could make it big fast using an existing blog without the huge expenses of building one from scratch. The objective of this article is to show bloggers exactly how they can achieve that within months even if they're starting from zero. 1) Do some…
Read More

5 Tips to Write Engaging Content for Your Blog

Writing creative, exciting, and engaging content can help to drive traffic, increase repeat visits, and most importantly, However, many bloggers rely merely on search engine optimization. That is, writing content that is replete with popular search standards in the hopes that the blog will appear higher up on a search result list when people look for those keywords. While this is an important tactic for any writer, it often leads to pages and pages of boring, unoriginal content that pushes a product or serves as a networking page for a particular company. This kind of writing typically lacks the creativity that engages an audience and encourages a two-way conversation. So, what really is "engaging" content, and why is it so important for bloggers specifically? First of all, engagement is when…
Read More

How to Create a Business Plan

You’ve decided to start a business, you have your idea, the drive and motivation. Now what? There are many next steps that will be easy for some people while others will find them more challenging. One thing that almost everyone should do is create a business plan. Creating a business plan helps you set out your vision and goals. It lets you map out how achieving those goals will work - what the milestones are, if any resources need to be acquired, etc. A good business plan also attracts investors and lenders who can provide you with much-needed capital for inventory or advertising. The business plan is essential no matter how much money you have personally invested in your new business venture. Creating a Business Plan from Start to Finish…
Read More

How to Overcome Writer’s Block?

Writer's block is a problem that can cause people to get stuck when they are trying to come up with ideas for creative projects. Writers often feel like they need more knowledge, or more experience in order to write something great. They may also feel the pressure of having deadlines looming over their head. These feelings may be due to not knowing what steps need to be taken in order to work out the kinks in their project. This article provides advice on how writers can overcome these problems and beat writer's block so that they can finish writing their projects successfully. It outlines different ways that writers should tackle this issue, and gives them tips on how they might want to think about solving it as well as some…
Read More

The Best Way to Find a Ghostwriter

Do you have an idea for a book but lack the time, knowledge or skills to write it? Or perhaps you want to explore your creativity and tell your story? Either way, ghostwriting offers a compelling solution: It enables clients to produce high-quality material themselves and concentrate on what matters most. Let's define what a ghostwriter is: A ghostwriter is typically someone who writes content for someone else. The work produced by the ghostwriter typically wouldn't be attributed to them, but rather to the person they're writing for. There are many reasons why people turn to ghostwriters. Some lack the time or capacity to write a book, others have a story that they feel compelled to tell but lack the confidence and skill needed for writing it themselves. Others may…
Read More