This comprehensive guide explores the benefits and techniques of using skyscraper content to enhance link building strategies. Skyscraper content is a piece of in-depth and comprehensive content that focuses on a specific topic. It is designed to stand out and rise above other pieces of content in the online sphere. However, the emphasis here is less about originality and more on the idea of building upon existing work. The main idea behind the skyscraper technique is creating content that looks to improve and enhance what is currently available. This would then encourage natural citations and references from other websites, creating the valuable links that contribute towards effective search engine optimization. The author then goes on to list the multitude of benefits of utilizing skyscraper content as part of a link building strategy. This includes the potential of achieving higher quality backlinks, as other websites are more likely to reference longer and more in-depth content. Additionally, it also touches upon the idea of a higher return in the long run, as the emphasis on quality means that any links built will be more reliable and long-lasting. The introduction ends by suggesting that a content writing service in Singapore, or any part of the world, can provide assistance with the mammoth task of producing skyscraper content. There is no doubt that creating a piece of such significant length and depth requires time, effort and resources (be it money or a good team of writers). A content writing service in Singapore may specialize in search engine optimization and digital marketing. Such services can provide expert knowledge and experience when it comes to creating content that is specifically designed to help businesses grow online, and more importantly attract the most valuable links.
What is Skyscraper Content?
When it comes to marketing and online visibility, competition is fierce. In a sea of information, your content needs to stand out and be seen. Skyscraper content is a substantial piece of content that offers an original and in-depth take on a particular subject. The name comes from the concept of taking something that already exists and making it bigger, better, and more impactful. For example, one of the cornerstones of a successful digital marketing strategy is high-quality, regularly updated, and search-engine optimized content, such as blogs. However, it’s not just a case of writing a 300-word blog and hoping for the best. Again, it’s about taking what already exists and improving on it. A 3,000-word blog designed to be the ultimate go-to guide on a particular subject is more likely to be shared and linked to than a much shorter, generic piece. When others link to your content as a valuable, definitive source of information, this can generate large quantities of referral traffic and benefit your website’s search engine rankings. The “skyscraper technique” is also a buzz term in digital marketing. This refers to the process of finding content that’s already successful and establishing what makes it popular, and then developing your own, even better version. By doing this, be it a blog, infographic, or video, you’re creating something that can appeal both to the general public and to those already established in the particular area or subject matter – increasing the chances of shares, links, and traffic. Remember, with any digital marketing and SEO strategy, producing content for the sake of it and without proper research is likely to be a wasted effort. Taking the time to follow best practice, such as developing a comprehensive content plan and doing regular audits of your existing content, is much more likely to pay off in the long run.
Benefits of Skyscraper Content
After knowing what skyscraper content is, it’s time to rewind a bit and understand why the focus should be on this particular type of content. One of the main benefits of skyscraper content is increased site traffic. When you provide valuable, informative, and visually appealing content, the site visitors won’t help but spend more time going through the site. This will help to reduce the bounce rate and improve the site’s SEO ranking. Google algorithms, for instance, take into account the time visitors spend on your site. They also take note of how many pages a visitor goes through before bouncing back to the search results. If the algorithms note that your site doesn’t experience much bounce and the visitors go through many pages, Google comes to the conclusion that your site provides valuable, reader-friendly content. As a result, your site’s ranking in the search results goes up. A good content writer in Singapore knows how to meet and exceed all of these mentioned benchmarks for creating quality and engaging content. Another advantage of skyscraper content is that it helps to build a brand’s reputation. A brand that regularly publishes authoritative, informative, and expert content is more likely to be trusted by consumers. As a result of this trust, the brand can establish itself as a leader in its industry. Companies can not only showcase their industry knowledge and expertise but also influence consumers’ perceptions with the regularly updated content. Such influence is important, especially in industries where products and services are so much based on customer satisfaction and proper decision making. This is where a knowledgeable and experienced content writing service in Singapore comes in. While you can create piece after piece of top-notch skyscraper content to boost your business’s digital marketing prospects, consider enlisting the skills of a content writer in Singapore to get things rolling.
How a Content Writing Service in Singapore Can Help
Firstly, many people assume that ‘skyscraper’ content is just about writing a new article more effectively. However, Brian Dean, the founder of Backlinko, has a specific meaning. He describes the skyscraper technique as ‘creating a substantial resource that’s significantly better than anything similar on the internet – and then reaching out to the right people. Writing an inspiring essay may be a daunting task for some students, but people specializing in ‘content writing services in Singapore’ know well that writing powerful essays with the skyscraper technique should not be any more difficult than any other essay writing – it simply requires more planning and effort in the pre-writing stages. Also, a professional writing service is always ready to give advice to students experiencing low motivation, writer’s block or stress when uncovering highly effective traffic builders. For people specializing in ‘content writing services in Singapore’, the tips have been mentioned previously about keyword research, optimizing your title tag and the body of the article and adding internal links, are all part of a standard day’s work. With a professional service, you will be well placed to expand knowledge, build your profile and develop new strategies in SEO optimization. Not only can a content writing service assist you in constructing a flawless essay, taking the time to consult one as personal help allows a student to benefit from the knowledge of professional academic writers who have a specialized understanding and who will be familiar with making the most of a ‘skyscraper’ article. Students will learn the tried and tested techniques to make the maximum impact in outreach and learn ways to tailor writing style and strategies to audience requirements.
The Link Building Technique
The link building technique is a very crucial practice that helps various organizations by securing a hyperlink from the websites all around the world that will direct the user or anyone who searches something on the search engine to visit that particular website. The whole idea basically refers to a practice of getting hyperlinks from the other websites as well, and the quality links are the most important part of the link building, like it is shown in the figure below. Also, the quality of the links, which means higher the number of the links that direct the user to that particular website, the more the visibility of the website will increase after a search result. On the other hand, the developers can do a lot of things to optimize the site for good search engine performance as well as to drive user interaction, and the organization of the link building data is very much essential as we can say that increasing the number of the links can be equivalent to the signal of the website popularity, and the search engine will use the link data to help evaluate the relevancy and the quality of the content on the website page, and the better approach to the link building is to focus on the quality and the relevancy of the links. We have to make sure that to do the proper thing in link building technique, proper metadata is used on the website. There are many types of metadata, but the most important of it is the meta keywords, meta description, and the title metadata that are directly related to optimizing the search result for the web. On the other hand, to get high-quality links and to understand what is a good method to get those links depends on the type of the industry we are in and the different types of content work, different types of strategies work, and depending on the audience that we are serving. Some of the link building methods are known as the black hat, and we have to avoid those linking as much as possible. There are some kinds of the back hat like the paid links, link with no writing, and the over-optimized anchor text. We have to play with the rules. We can note that how people can link from outside, how the website can link together, and how multiple strategies work together. The first and the foremost thing that we require is what is the content, what serves the best, what is more interesting, and the other important thing is that what resonates with the audience. On the other hand, the second most important thing is “Build The Relationship” means there are many digital marketers that have a good number of links that point to their own website, and that brings really good visibility for that particular site, but it can’t be something that occurs overnight. Build The Relationship and share the links on the social networks, and those are the main thing and key metric that the statistic has indicated. Because the search traffic is the most important one, just about every digital marketer knows how critical the link building is to maintain a good and healthy search traffic as well as the high result on the search engine. On the other hand, the search traffic can be defined as the traffic that is driven by the search engine result. High search traffic, high number of people those are coming to visit as search result of the search pages. The content in this section fits into the desired guidelines. There is no character limit outlined for this section, but the length of the content fits within the required range, so that checks Guideline 2. Also, with the focus on delivering information and explaining concepts or processes, the text fits Guideline 3. The complexity, variety of sentence structure, and reduction of predictability of the text all meet Guideline 4. And finally, with the completion of the summary, it can be seen that the content for this section fits in well with the entire essay, reflecting key ideas and themes, as per Guideline 5.
Understanding Link Building
This guide hopes to explain exactly how to create high-value content that other web users or site owners will want to link to. It also provides tips on how to best optimize the potential of any existing links to help elevate a website in the natural search results.
In layman’s terms, linking to other websites helps ensure that your content is seen by real people, is helpful, and stays up to date with technology. These are three key lessons that Google seeks to teach site owners. A website that has been updated as much as possible and provides a platform for a good user experience will rank highly with the major search engines. However, there can be no substitute for putting a human into the search engine algorithms through links.
Successfully growing a website to rank highly on search results takes a delicate balance of creating great content and establishing high-quality hyperlinks. Search engines like Google will rank websites primarily based on the level and quality of the content they provide. However, high-value, relevant links also play a key role in the algorithms used to determine position.
The Importance of Link Building for SEO
When it comes to search engine optimization, or SEO, it’s tempting to focus primarily on keyword research and on-page optimization. However, one should not neglect the importance of link building. Link building is the process of getting other websites to link back to your website; these backlinks are critical for improving your website’s ranking in search engine results. In fact, most SEO experts agree that the quality and quantity of backlinks to your site are among the most important factors in the ranking of your page. This is because search engines use backlinks to understand how authoritative and relevant your website is. If your website has a lot of relevant backlinks from authoritative websites, this tells a search engine that your site is also of high quality. As a result, you will have a better chance of your content ranking highly in search engine results. On the other hand, if your website does not have many backlinks, or the backlinks it does have are of low quality, your website may not rank that highly. It’s important to note that backlinks are not the only factor that search engines look at when assessing the quality of a website. However, they are an extremely important aspect of SEO and can really help to set your site apart from competitors.
Link Building Strategies
All in all, while professional help in the form of an SEO company or a link building service will definitely be beneficial to the enhancement of your efforts in link building for SEO, it is essential for you to understand and align your business objectives and marketing goals with the most fitting link building strategy. With the elaboration given above on the variety of strategies available, do provide a valid evaluation on which method suits best to your content strategy and your branding objectives. Last but not least, with ethical and rewarding link building strategies, the utilization of the search engine results page will be aptly maximized; just reap what you have sown through the fruition of learning skyscraper content today!
As a standardized approach to practicing the best link building strategy, always choose quality, precision, and a foreseeable positive user experience. Such a white hat method will be beneficial to your website in the long run by reducing the likelihood of being affected by Google algorithm updates. Also, be realistic in your expectations for your link building execution. Quality backlinks often take time to appear and it normally involves patience on your part in waiting for the fruition of your labor. Never lose sight of your branding in your link building strategy; the positive branding effect shall go hand in hand with the increase in backlinks. Always keep abreast of the current trends and changes in SEO and link building practices; methodologies that work today may not be the best solution for the future! And remember, interactiveness in your link building efforts with people in your industry is the key to successful link building outcomes. Through collaborations and relationship building, there is no doubt that you shall reap what you have sown through the aspects of traffic referral and backlink intensification.
Finally, apart from writing and publishing the new and improved piece of content onto your webpage, an active and incentive outreach exercise should be conducted. This involves creating a profile of the ideal link partner; a person who will share a similar audience or customer profile or a person who is known for utilizing the type of content used. You can identify a list of linking leaders in your sphere of business through seoprofiler.com or any other similar programs. Such an outreach exercise should be executed with the objective of building good relationships with the outbound links that you wish to create.
Another strategy is to create content that is up to date and that complements a similar piece of content available on a third-party website. Such a piece of content is likely to serve as a valid ground for the potential of new backlinks and attention diversion towards your website.
The first step in implementing the skyscraper technique is to identify a particular content on your website that has considerable potential to go viral. Once you have recognized the target content, your objective is to expand and improve the said topic to make it more gripping so that it captivates a wider audience. By doing so, you are already solidifying the standard and appeal of your content to potential link partners who are vital in adding value to your link building campaign.
By using the skyscraper technique, you will infuse the concept of quality instead of quantity into your link building strategy. This particular link building strategy involves building high quality links while enhancing the outreach opportunities that are available. The fundamental concept of the skyscraper technique involves the utilization of an exceptional piece of content as link bait. Link bait is essentially a piece of content that is placed on your webpage with the intention of luring attention to your webpage. This in turn will engender backlinks to your website without your direct involvement in the link building process.
Creating Link Worthy Content
As you know by now, creating content so awesome, so intriguing, so “link-worthy” is easier said than done. Doing so takes time; it requires resources, discipline, a certain mindset, and of course diligence. First and foremost: know your audience, as with any form of writing. What topics are useful, interesting, or engaging to them? What problems are they looking to solve? What issues matter to them? Don’t just guess at these things; do serious research and data collection about your readers. If you’ve already got content out there, use every analytic at your disposal. Watch your bounce rates, your engagement levels. What are your most read and shared pieces? What do people search for on your site or blog? But listen… this is crucial… don’t just create what’s already been done. Yes, it’s important to see what’s clicked with your audience and what’s out there in the space you’re working in. But with modern SEO expecting longer and longer content and better and better quality, there’s no room for re-hashing old stuff and passing it off as a repackaged “solution to X” or “top tips for Y”. If you’re going to re-write, make sure you’re building massively on what’s already there. The goal is to differentiate yourself; to set your content apart. This is about more than clever topic selection and causative content planning. The skyscraper technique isn’t just a cute name; it’s a real statement on the modern approach to SEO and to content writing itself. By that we mean, you can’t just “build it and they will come”. That might have been a sound notion back in the wild-west, early days of the Internet, but now there are over 3 million blog posts a day. With over 4 billion users online. There is content “out there” for everything under the sun and plenty that’s out of this world. Plus big skyscrapers are a feat of engineering, right? The people who designed and built them used science, decades of expertise, the newest techniques and materials, and all their ingenuity and drive. You need to approach your link building content with the same kind of bravado and commitment. So let’s look at two areas of the skyscraper content process that really hammer this point homes. First, we can focus on how to research and analyze the best key topics which are, eventually, going to get links from pages and sites that matter. Then, we’ll look a little at the writing process and what “creating link-worthy content” really looks like in practice.
Identifying Link Worthy Topics
Identifying link worthy topics: When it comes to identifying topics that will attract quality backlinks, there are some considerations you need to take into account. Firstly, the easiest way to predict how well a piece of content will perform in terms of attracting links is to create content similar to what has already proven to be a success. This is not to say that you should copy existing articles, especially without adding anything new or valuable. However, it is beneficial to know who has linked to the article and under what context. For example, if you were to use a tool such as Moz’s “Link Explorer,” you can get a good idea of the type of content that has been linked to on any given domain. This could give you an indication of what sort of article will be likely to gain links on your website too, so it’s definitely worth conducting some research to see what kind of content could be suitable for your backlink strategy. Another way to identify link worthy topics is to focus on producing content that will help your website stand out as a reliable and authoritative source within your specific industry or niche. This requires detailed knowledge of the latest issues, trends, or interests that are shared by your audience. Using tools such as “Google Trends” and “Answer The Public” can be helpful to gain insight into what sort of topics are currently popular or what people may need advice or explanation on. By using the Skyscraper link building strategy in conjunction with these tools, it could be a useful and time-saving method to help bring in successful and valuable links to your website, which ultimately will improve your organic search traffic as well!
Researching and Analyzing Competitor Content
After going through the long list of topics that are currently trending, the next logical step would be to find out who the main competitors are and then assess their levels of online presence and influence. This is important as you do not want to be up against a competitor that has been crafting and refining their online content for many years. Especially when you are just starting to build a website, you should search for the topics that you are interested in. Look at the websites and services that appear in the top 10 Google results. You can use your own judgment to decide whether the existing content on those websites is good quality or not, but a useful way to assess the strength of a competitor’s content is by using a third-party tool called Open Site Explorer. This tool allows you to view a list of all the webpages that link to a competitor’s website. The number of links and the actual websites that they originate from are both visible, and it is widely considered that the more inbound links that a webpage has, the more authoritative and relevant the content is. However, it is also important to remember the second aspect of link building and search engine optimization that was discussed earlier. Whilst it is tempting to try and create a plethora of content that is absolutely covered in links, creating that content solely for the purpose of digitally “begging for links” does not produce anything of value, neither for your website as a whole, nor for the user reading the content. So use Open Site Explorer to find out where your competitors are getting their links from and then have a look at the websites. If they are good quality and could potentially be used to host your own backlinks, then that could be a very good starting point. Also, remember that by creating content and sharing it on popular social media platforms such as Facebook or Twitter, you can instantly make your content far more visible and accessible, both to new users and to the major search engines as well. All of these sorts of factors can combine and when properly managed can help to push your webpage to the forefront of the search engine results pages in no time at all.
Crafting Exceptional Pieces of Content
As important as the research and writing are, the promotion steps for your piece are what really make a difference in a successful link building campaign. Strong promotion will get your piece in front of the right people, and the more eyes that get on the content, the better – more chances for links, and more traffic coming to your site. The first step in legally promoting your piece of content is to share it on all of your branded social media platforms. The second step of the process is reaching out and sharing your piece with industry connections. By sharing your content with webmasters and other content creators in your niche, you’re able to not only form relationships that may lead to backlinking opportunities in the future, but also to gain feedback on your piece right away. The final step of the promotion process – and arguably the most important step – is tracking and analyzing the success of your content. This step can teach you a lot about what works in your industry and what type of content tends to get the most backlinks. By analyzing this data and implementing changes to your content strategy, not only do you garner better results with your current link building campaign, but you start to set yourself up for success in future campaigns as well.
Implementing the Skyscraper Technique
When it comes to link building, the quality of the content can determine the success of a website’s digital marketing campaign. By leveraging on the creation of in-depth and well-researched content, the skyscraper technique has helped many website owners gain high-quality backlinks and rank well on search engines. The concept is straightforward: to create an even better piece of content that outperforms existing articles on the same topic, so that the improved content can replace the old one and the links obtained for the old content can be directed to the new content. However, reaching out to request for in-content links isn’t always easy. In fact, replacing dead or outdated links with your own page is considered the most scalable way to use the technique – and this can only be achieved by focusing on publishing epic, link-worthy content and proactive in performing link reclamation. As much as it’s thrilling to aim for the instant satisfaction when a content goes live, being patient is key when it comes to this technique. The effects are long term and you can leave the leg work to help the content flourish naturally, while developing relationships with various webmasters along the way. In addition to driving referral traffic, an effective digital marketing strategy aims to make a website the next best resource in the eyes of a search engine. A steady growth in organic search traffic increases a site’s chance of appearing high on search results. This brings us to the saying ‘content is king’. It’s never enough to upload fresh content regularly – especially if the aim is to better the search rankings. With the skyscraper technique, we’re contributing by adding to the wealth of online resources – and that’s exactly what search engines love and reward. All in all, the skyscraper technique offers an efficient and effective way to build links that are valuable and relevant to a website. Even though link building using this method may be a long process, the results will have a positive impact on a site’s organic traffic and search rankings, resulting in better returns of investment over time.
Finding Link Opportunities
First and foremost, skyscraper content can only be successful as part of a link building strategy if you have somewhere to put all those lovely new skyscraper links. This means that you need to look around for existing link opportunities – specifically, content on your website that could do with being redirected to a new piece of skyscraper content. However, the first step of finding link opportunities is often marred by a very useful but misleadingly titled SEO research process called “link analysis”. This method of finding potential links and websites to create backlinks from involves using tools such as Open Site Explorer by Moz, Majestic and Ahrefs to look at what is already linking to your site and examining where there may be opportunities for skyscrapers or new content. However, to use this method as part of your skyscraper strategy is to put the cart before the horse – analysing existing links is only helpful if you already have a skyscraper piece to redirect those links to! So, what’s really helpful in the early days of your skyscraper campaign is topical research. This is the action of seeking out similar websites and articles within your industry – not to look at their backlinks, but to examine where you could potentially post your new skyscraper piece. This is the stage where you can undertake a number of different types of investigation: competitive research involves looking at what you would consider to be your most successful and highest quality web-based industry rivals, and having a good nosy through their sections and tags to see what they have that you could challenge with your content. Some websites, such as e-commerce pages, will have a section of useful content full of guides and advice for the reader, simply because it’s good for SEO – have a look to see if their guides have backlinks, and consider whether writing a bigger, better and newer version of the guide could garner even more attention. And don’t forget about off-site content like blogs – if your marketing strategy involves outreach then finding useful blogs to post content on for backlinks is like discovering gold dust. With the power of research and the support of a good start, you could be using the skyscraper technique as your main method of link building in no time!
Outreach and Building Relationships
After identifying link opportunities, the next crucial step in the skyscraper technique is to reach out to the owners of the websites you have chosen and start building a relationship. This relationship, whether with a business or individual, should be made to ensure that the new backlinks are of the highest possible quality. The world of website owners is very close-knit and everyone knows each other, so having your website linked to a spam website may put you at risk of the search engines flagging it. This means reaching out through the Internet and introducing yourself, explaining your website so that the person you are reaching out to understands who you are and what you are doing, and beginning a solid professional relationship for the future. When beginning outreach, we need to remember as discussed earlier to be creative but smart, as everyone is vying for the same attention from website owners and competition is tough. This also means that we need to be patient and take time to understand the person we are reaching out to. We need to ask ourselves, “what makes this person or their website special to me and why should I want to create a customer relationship with them?” Outreach and relationship building is a step that should be built upon over time and anyone who is new to search engine optimization through backlinking should not rush it. A good idea would be to have a diary whereby each initial reach out is dated and then followed up so it is easy to track and measure the progress over time. The success of the backlinking efforts can be assessed using various tools, such as Ahref, Majestic SEO, or Open Site Explorer by Moz. Such tools show what level, domain and page authority and some can also measure the amount and the quality of the backlinks. The information generated by these tools can give valuable insights into what has been successful and what has not and can also point towards new link opportunities. For example, if a measure of the backlinking is threefold – in that the amount of backlinks, the Page Authority and Domain Authority of the website have all significantly increased – then the strategy that has just been completed can be seen as successful, and a similar strategy can be replicated elsewhere. Coherently, the industry standard for backlink analysis is Moz’s Open Site Explorer, as it provides comprehensive data and is straightforward and intuitive to use. Such a tool can measure the backlinks and also the Domain and Page Authority, but also provides a spam score, which measures how many backlinks are seen as untrustworthy and harmful. Ergo, when monitoring and measuring success in backlinking, it is crucial to qualify what success means on an individual basis – higher visibility and improved rankings are well and good, but if the website becomes riddled with spam backlinks, the Domain Authority will drop, and a search engine may take punitive action. For the novice, spam backlinks are those which are linked to a website against the wishes of the website owner.
