22Aug 2022 by [email protected]

SEO Secrets: How to Use LSI Keywords to Improve Your Rankings

For years, keyword optimization has meant adding a lot of relevant words (your keywords) that your audience is searching for into your content. But only recently have major search engines like Google realized the importance of having quality content to lure people in who don’t necessarily want a commercial to show up when they type in a question or topic. LSI keywords help attract users to visit your page by using distinct words that relate to what you’re writing about. Rather than stuffing your articles with lots of unrelated keywords, writers can use layman’s terms when describing topics and products. Search engines realize that not every word that relates to a subject is a good title for a blog post or article. However, common mistakes made by new writers trying…
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18Feb 2022 by Jec Paras

Why Your Business Needs an Effective Social Media Marketing Strategy

Almost every business these days has a website. But what good is a website if no one knows about it? In order to generate traffic and increase revenue, you need to have an effective social media marketing strategy in place. Social media platforms are a great way to connect with potential customers and promote your products and services. In this article, we will discuss the benefits of social media marketing and provide tips for creating an effective strategy for your business. How Can Social Media Marketing Help Your Business? First, we will discuss the specific benefits of social media marketing. This list is not necessarily comprehensive due to the constantly changing nature of social media platforms and trends in internet use: 1) Improve Customer Engagement Marketing via social media allows…
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16Feb 2022 by Jec Paras

3 Proven Ways to Strengthen Your Presence on Social Media

Social media has given brands and writers alike the opportunity to speak directly to their target audiences. It's now possible to message customers instantly with your latest product or company update, as well as receive feedback, engage in conversations and feel closer than ever before to your audience. But how do you make sure people are listening? How can you build a bigger social following and what impact will it have on your brand and business? As a business owner, you know that having a strong presence on social media is critical. It's one of the best ways to connect with your customers and promote your brand. But what are the best ways to strengthen your presence on social media? We will discuss three strategies that are proven to be…
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14Feb 2022 by Jec Paras

How to Create Content that Attracts Your Ideal Customer Online

Creating the right content for your business, online or offline is critical to attracting your ideal customer. Today, everyone has an incredible amount of options available to them when it comes to how they spend their time and money. And with that competition comes more noise than ever before. So what are people looking for in the information they're consuming? Where do they go online to find answers about which businesses are best suited for their needs? How can you leverage the same channels where customers are spending time online today, into additional revenue streams and maybe even a conversion funnel that gets new customers into your business? Here's how: 1) First things first: Know your audience(s). The most effective way to create content that attracts and converts your ideal…
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11Feb 2022 by Jec Paras

How to Improve your ROI through Content Marketing

Content marketing is one of the most popular and effective marketing channels. Content marketing refers to creating and distributing relevant content to attract, acquire, and engage a clearly defined audience — with the objective of driving profitable customer action. For businesses, it's about having a digital footprint (a website), a social media presence (Twitter, Facebook, Instagram and LinkedIn accounts), and creating content to engage their prospects. Content marketing isn't new, but it's one of those things that everyone talks about until they actually try doing it. It costs time, money and effort to produce quality content, especially if it turns out there was no ROI for this investment. But if your business doesn't do any form of content marketing now, you're leaving profit on the table because "content is king."…
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09Feb 2022 by Jec Paras

How to Choose the Right Domain Name for Google Rankings

Domain names are an important part of your website. Not only do they help to improve branding and recognition, but they also play a role in your site's SEO (search engine optimization). In order to rank higher on Google, you need a domain name that is both relevant to your site's topic and easy to remember. When choosing a domain name, be sure to consider the following factors: Relevance: The domain name should be relevant to your site's topic. For example, if you own a pet store, you would want to choose a domain name that is related to pets, such as "www.pets.com". Length: The shorter the domain name, the better. Most people prefer domains that are no more than 10 characters. Any shorter is optimal, although domain names can…
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04Feb 2022 by Jec Paras

E-commerce SEO: 7 things you’re probably doing wrong

Whether you sell products online or not, a good amount of your website traffic will likely come from search engines. While being visible in Google's results can be a major boon to your bottom line, if you aren't executing the right SEO strategies on your E-commerce site, that visibility won't do much for you at all. In fact, it could even hurt business. Here are seven common SEO mistakes that affect E-commerce websites and how to fix them. 1) Focusing on keywords over user intent When people think about "SEO," they usually think about optimizing content for a set of keywords. If you're trying to rank for "running shoes," make sure you have content about running shoes on your site. While it's true that good SEO means writing pages with…
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28Jan 2022 by Jec Paras

9 Marketing Trends You Should Leverage In 2022

In the marketing world, there are no certainties. New technologies and approaches come up every now and then, pushing marketers to adapt as quickly as they can to those new ways of doing business. By now we have all heard about technology trends such as Artificial Intelligence or Machine Learning – but what about the ones that will drive the future of marketing? We have predicted 9 marketing trends to keep an eye on by 2022. Check them out below: 1- Great emphasis on content creation within the organization: Content is at the core of every successful digital business model. It provides value, fulfils user intent and creates opportunities for engagement. Every company has a goal, whether it is to increase conversions, generate leads or drive brand awareness – content…
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26Jan 2022 by Jec Paras

A Guide on Hiring an SEO Consultant

SEO, or search engine optimization, is a critical component of any successful online marketing strategy. Hiring an SEO consultant can be a great way to improve your website's visibility and ranking in the search engines that can result in more website visitors, leads, and sales. However, it's important to make sure that you hire a qualified consultant who knows what they're doing. Here are some pointers for hiring an SEO professional.: 1. Make sure that the consultant has a lot of experience and is familiar with the latest SEO trends. The SEO landscape is constantly changing, so it's important to work with a consultant who is up-to-date on the latest trends and techniques. Ask the consultant to provide examples of websites they have worked on and see how they ranked…
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21Jan 2022 by Jec Paras

How to Plan a Blog Post Writing Campaign that Drives Traffic and Sales for your Website

For a blog to be counted as a successful one, it is important that you have the right information in the form of articles.  The success rate of your blog can often be judged by how many people are visiting your site, this, in turn, determines if you are making any money.  To promote your business through your blog you must have enough content on it so that people come back to read more.  This means that they develop trust with your brand, stay subscribed to receive alerts when new posts are available and recommend you to their friends who may also buy the products/services which you provide. Writing good quality articles will help your blog to rank well on Google, this will increase the flow of traffic coming through…
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