Beyond Words: Elevate Your Brand with Top-Tier Keywords
Importance of Keyword Research Digital marketers should remember the importance of incorporating long-tail keywords for better visibility. Long-tail keywords are typically longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase. To put it simply, try to use long-tail keywords where possible because they are less competitive to rank for and will typically have a lower bounce rate. These keywords have a higher chance of conversion as the search goes further into what the company is selling or providing on the website. Plus, not only will the use of long-tail keywords add context to the main keywords that are trying to be ranked for on the page, it will also help the website to appear higher in search results and ultimately…