Ephemeral Content: The Use of Temporary Content in Marketing Campaigns to Drive Engagement
In the world of marketing, there is a growing trend towards using ephemeral content. Ephemeral content is any type of content that disappears after a certain amount of time, typically 24 hours. This type of content is often used on social media platforms like Instagram, Snapchat, and TikTok. There are a number of reasons why brands are increasingly using ephemeral content in their marketing campaigns. First, ephemeral content can help to drive engagement. When people know that content is only going to be available for a limited time, they are more likely to interact with it. This can lead to increased views, likes, shares, and comments. Second, ephemeral content can help to build relationships with customers. When brands share more personal and behind-the-scenes content, it can help to humanize the…
