How to Create Content that Attracts Your Ideal Customer Online
Creating the right content for your business, online or offline is critical to attracting your ideal customer. Today, everyone has an incredible amount of options available to them when it comes to how they spend their time and money. And with that competition comes more noise than ever before. So what are people looking for in the information they're consuming? Where do they go online to find answers about which businesses are best suited for their needs? How can you leverage the same channels where customers are spending time online today, into additional revenue streams and maybe even a conversion funnel that gets new customers into your business? Here's how: 1) First things first: Know your audience(s). The most effective way to create content that attracts and converts your ideal…