How to Write a Killer Press Release
Press releases are an opportunity to harness the power of words to make your small business stand out from the crowd. In a world of noise and distraction, press releases communicate your story in a way that captures attention and holds it until they've read everything you have to say. And when people have something interesting to talk about, they'll share their thoughts with others through social media, making the press release a promotional powerhouse. Here's how you can write one that gets results: 1) Address a specific need in society or solve a problem in a creative way. Give people reason to sit up and take notice by providing information they simply can't live without. If it goes without saying, don't bother including it. Instead, think about what value…
