Ephemeral Content Marketing: The Use of Temporary Content in Marketing Campaigns to Drive Engagement
Ephemeral content is inherently different from traditional social media content. It exists for a short period of time before disappearing, playing into the fear of missing out (FOMO) phenomenon in modern society. The unique characteristic has grabbed the attention of marketers around the world and many have swiftly integrated some forms of ephemeral content into their marketing strategies. As one of the most evocative changes in the marketing landscape in recent years, the rise of ephemeral content in marketing campaigns has made a big impact on how marketers plan and execute their content strategies to drive customer engagement. This paper aims to provide a comprehensive guide on what ephemeral content is and how it can be successfully employed in marketing campaigns to achieve higher customer engagement. In this section, I…
