03Aug 2023 by Isa
Ephemeral Content: The Use of Temporary Content in Marketing Campaigns to Drive Engagement

Ephemeral Content: The Use of Temporary Content in Marketing Campaigns to Drive Engagement

In the world of marketing, there is a growing trend towards using ephemeral content. Ephemeral content is any type of content that disappears after a certain amount of time, typically 24 hours. This type of content is often used on social media platforms like Instagram, Snapchat, and TikTok. There are a number of reasons why brands are increasingly using ephemeral content in their marketing campaigns. First, ephemeral content can help to drive engagement. When people know that content is only going to be available for a limited time, they are more likely to interact with it. This can lead to increased views, likes, shares, and comments. Second, ephemeral content can help to build relationships with customers. When brands share more personal and behind-the-scenes content, it can help to humanize the…
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28Jan 2022 by Jec Paras

9 Marketing Trends You Should Leverage In 2022

In the marketing world, there are no certainties. New technologies and approaches come up every now and then, pushing marketers to adapt as quickly as they can to those new ways of doing business. By now we have all heard about technology trends such as Artificial Intelligence or Machine Learning – but what about the ones that will drive the future of marketing? We have predicted 9 marketing trends to keep an eye on by 2022. Check them out below: 1- Great emphasis on content creation within the organization: Content is at the core of every successful digital business model. It provides value, fulfils user intent and creates opportunities for engagement. Every company has a goal, whether it is to increase conversions, generate leads or drive brand awareness – content…
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