Newsletters are a great way to keep in touch with your customers and let them know about your latest products and services.
However, if your newsletter is not well written, people will not bother opening it or reading it. In this blog post, we will discuss how to write a newsletter that makes people want to open and read it.
1. Keep it simple and engaging
Newsletters are usually filled with promotional messages and information about new services, so they can be quite overwhelming to your customers when the tone of voice is not just right. Using a very formal or business-like tone in your newsletter might come across as uninteresting and boring to your customer. They will most likely just delete it without even reading it if you do that.
On the other hand, using an overly playful, colloquial tone might also cause displeasure because some people might mistake it for spam or something that’s childish. You should therefore aim for a clear yet appealing tone that will keep the reader engaged but at the same time won’t turn them off straight away by being too casual or informal.
2. Short sentences, paragraphs and bullet/number lists
The way you structure your newsletter will have a great impact on whether or not people open it or read it. The first thing you need to do is use short sentences, paragraphs and bullet/number lists to make your text easier to read.
If the reader has to struggle through long paragraphs with complex sentence structures before getting any information about you or your products, they might just decide that it’s too much of a hassle and delete your newsletter without even bothering themselves with reading it.
You should therefore try to make things as simple as possible for them because no one wants to put effort into reading something that could easily be presented in an easy-to-read format instead. If there is something that needs to be very detailed, you can always provide your customer with a link they can follow in order to get more information.
3. Include useful content and links for further reading
Newsletters are usually sent out to people who are already interested in the products or services you are offering, so it is beneficial for you if you can include some content about current issues related to these things. This way, your newsletter will not only inform but also educate your customers on matters relevant to what you sell without feeling too promotional all the time.
You should also try including links to other blogs written by yourself, guest bloggers, reputable news sites and any other sources of information that would be interesting for readers of your newsletter no matter what industry they are in. This way, you will not only make your newsletter more useful but also be able to put it into perspective with other sources of information about the industry and thereby establish your authority as an expert. This is where Pinghowe can help you. Pinghowe is a professional writing service that can help you with creating newsletters that are both informative and engaging for your customers.
4. Use images and emoticons sparingly
It is always a good idea to include images and emoticons if they would be helpful for the reader, but you should remember that people like to feel like they’re reading something written by another human being rather than a robot that spits out messages without any emotion or flair. You should therefore avoid adding lots of cute or funny pictures or using too many smileys because this might detract from what you are trying to say as well as confuse readers who don’t share your sense of humour. However, adding a relevant image or emoticon every now and then can help break the monotony of your text and keep your readers engaged.
5. Give an incentive to open the next issue
If you want people to read your newsletter, you also need to find ways of encouraging them to open it when they receive it even if they’re not in the mood for reading at that particular moment. One way is to create suspense by starting off with something interesting about your company before moving on to promotional stuff towards the end. Another smart idea would be to include articles that are related to topics that are especially popular among customers right now so that they will be more likely to connect with what you write in future issues as well.
So, what makes a person want to open and read your newsletter? The answer is simple – interesting content that is relevant to them. If you can provide valuable information, people will be more likely to keep coming back for more. At the same time, it’s important to make sure your newsletters are well written and engaging so that people actually want to read them. Contact us today to learn more about how we can help you write newsletters that people will love opening and reading.