How many times have you received an email from a company and not been interested in what they had to say? How many times have you deleted an email without reading it because it just didn’t interest you? If you’re like most people, the answer is probably “a lot.” In order to increase sales, businesses need to learn how to write business emails that are both effective and interesting.
Let’s discuss some tips for boosting your sales with business email writing:
1. Use the right email templates
Using email templates is a great way to increase sales, but only if they are used correctly. It’s important that you don’t use generic templates that can be found online because these types of templates are often very bland and not personalized to your business.
If you want to personalize your emails, it may be time consuming, but using an email template will make the process easier. However, there are companies out there that do this type of work for businesses at affordable rates.
2 . Open with a strong subject line
A subject line is one of the most important parts of a business email writing. This will be the first thing that someone sees when they receive your email and is meant to entice them into opening the letter. Make sure that you keep this in mind when writing your subject line so it’s attention-grabbing without being too revealing.
It needs to have some kind of intrigue or promise so people are interested enough to open it, but not so much information that they don’t need to bother reading the rest.
3 . Start with a hook
Generally, people begin emails by introducing themselves and then going into their message. However, you should use a technique called a “hook” instead because it has been proven to be more effective. A hook is a brief intro at the beginning of your email that makes someone want to keep reading.
This can be done by telling a relevant joke, asking an interesting question or posing an intriguing statement. By doing this, you are creating a connection with your reader which will make them more comfortable knowing what you’re about to say.
4 . Make your email personable
Even though you are doing a business email writing format, it’s important that your emails are personalized as much as possible.
Adding at least one personal touch into each letter will help someone relate to you and form a connection with you if they are interested in what you have to say.
The key here is moderation so don’t add too many personal touches or it will be obvious that you’re just trying to sell something.
5 . Keep it short and simple
A business email writing, tend to think that they need to include as much information as possible in order for their message to be heard. However, the opposite is actually true because studies have found that shorter emails are more effective.
People usually want to get the main points of an email upfront so if there’s too much extra information, they may not bother reading through it all.
Just make sure that you provide enough content so your readers don’t feel like they’ve been cheated out of something important.
6 . Use active language
In addition to keeping your emails short and simple, it’s also important to make your language active. This simply means that you should use action verbs instead of passive words because they are more dynamic and engaging.
For example, if someone has made an inquiry about your product or service then it’s better to say “we have received your request” instead of “request received.”
Although both sentences mean the same thing, the first one is more powerful because it makes them feel like there is a movement towards their problem being solved.
7 . Include a clear call-to-action
If you want someone who has read your business email writing to take action, you need to include a clear call-to-action at the end so they know what to do next.
This can be done by giving them a time limit for when they need to take an action by, telling them what your next steps are or simply stating that you are looking forward to hearing back from them soon.
If you have the space then it’s also a good idea to include your signature line at the bottom of your email because people are used to seeing it there and may not remember where they saw your company name before.
8 . Proofread
One final tip is proofreading your letter before sending your business email. It’s very easy to miss typos in long emails especially if you’ve been working on them for a while so make sure you read through everything twice before hitting “send.”
By following these tips, you’ll be able to write effective business email writing that will keep your readers interested and increase the chances of your messages being heard.
It’s no secret that in order to increase sales, businesses need to learn how to write effective and interesting emails. However, many companies still struggle with this task.
At Pinghowe, we understand the importance of business email writing and have a team of experts who can help you with business emails writing that get results.
If you’re interested in learning more about our services or would like to chat with one of our team members about your specific needs, please don’t hesitate to contact us today. We look forward to hearing from you!