Reasons You Need a Long-Term Content Strategy

Reasons You Need a Long-Term Content Strategy

Types of Content It is important to be clear on what long-form content can deliver and the best way to utilize it in a content strategy. For example, a well-researched and engaging piece placed on a well-trafficked site with the right aims and objectives can often deliver better success in terms of reach and potentially SEO value. As a content strategy matures and a stronger audience profile builds up, there may be opportunities to look at how best to utilize long-form content and see where it could complement other activity over time. Long-form content, also known as long-form journalism, is a critical type of content for any long-term content marketing strategy. Typically, long-form content refers to an article or piece of content that is over 2,000 words. It is well…
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